Introducing GA4 You’ve probably heard that Google has discontinued Universal Analytics in favor of their new platform, Google Analytics 4, but what does that really mean? Why the change to GA4? UA (Universal Analytics) just couldn’t keep up and couldn’t track or...
Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to he...
The Multicultural Coalition’s Immigrant Story Walk proves that good marketing gets results — in the form of better attendance, a better event and more people reached with their message. IdeaBank Marketing chose the coalition as the recipient for its first-ever Ide...
