Why is metadata relevant to your search listing?
Knowing the history search engines, how indexing, bots, and spiders work, and why page titles, keywords, and descriptions matter are important to making sure your website is included....
Search Marketing
How Search Ads Find Customers
Making Google Adwords Work for Your Business
Anyone that has used Google to search for a new pair of running shoes, concert tickets or new motorcycle tires has seen Google AdWords. These are the simple, text ads that appear on the right side or top of the search page. AdWords is Google's online advertising pr...
