25 Years in Motion TV

Arthritis Center of Nebraska | Lincoln, NE

For the 25th Anniversary of the Arthritis Center of Nebraska, Idea Bank produced this spot highlighting the theme "25 Years in Motion." Produced completely by Idea Bank (concept, script, filming and editing), this commercial offered a different take on the role of these Arthritis specialists.

Instead of showing them working with patients in a hospital setting, we showed patients engaging in activities made possible by the care they received at the Arthritis Center. The flowing graphics and motion effects reflect the Center's goal to keep patients "in motion."