Christmas Card

Our 2007 Christmas card demonstrated how skillful use of variable data can grab and hold attention. The card showcased owners Ann and Sherma as jolly elf and thorough assistant in deep discussion over Santa’s “naughty” and “nice” lists. Each card was personalized with the recipient’s name, which appeared in three different places throughout the card. Inside featured a colorful explosion of Idea Bank’s elf-costumed employees as comedic list attendants. The cards enjoyed immediate and plentiful response, as recipients were impressed with the care taken to send a personalized message during an exceptionally busy time of year.