SEO

Search Engine Optimization


Idea Bank uses a variety of industry standards to optimize your site for search engines, from basic site construction and management, to sponsored keywords. We understand that attention to details will help increase your ranking in search engines, but that every site does not require the same SEO techniques, so we offer three levels of SEO website building options plus additional SEO services to further the ranking of your website.


Options in SEO with Idea Bank Marketing:

  • Standard SEO: metatag coding using keywords provided by client
  • SEO Semantic Coding: Involves a higher level of coding and re-ordering of content that is geared toward search engine deciphering methods. A complete separation of design and content.
  • Keyword research and recommendations provided by Idea Bank

 

Additional SEO Services:


Adwords Campaign

Pay-Per-Click (PPC) advertising (such as Google, Yahoo and MSN Adwords) is a well-proven, highly adaptable way to gain attention for your website. These listings reliably place you on the front page of selected keywords in sponsored search positions. Research shows that experienced web users give more weight to the paid sponsors than to search results. Why? Because they realize that you have paid to be listed under that search term, so you probably offer something relevant.


SEO/SEM Competition Analysis

Find out what your online competitors are doing for SEO and SEM. Get the inside scoop on why other sites outrank you for certain keywords and discover what keywords your competition is buying, and get it all in a report with recommendations on how you can improve your site.


Site evaluation and SEO marketing recommendations

If you have a site and are just realizing the importance of SEO, or are planning to further your ranking at a later phase, Idea Bank can help. After meeting to determine your goals, Idea Bank will create a plan of attack that could include anything from print advertising to a linking campaign.


Ongoing SEO monitoring

Due to the ever-changing nature of search engine algorithms and competitions from other sites, your site's ongoing results cannot be guaranteed for any length of time. We can monitor your results on a regular basis to make sure your site continues to be effective, so you can quickly respond to problems when they arise.


Social Network Links

Add buttons of various Social Networks (FaceBook, MySpace, Twitter, Delicious, Digg, and StumbleUpon) to each page of the site to help spread your message.