Career Pathways Institute Branding

Career Pathways Institute | Grand Island, NE

The Career Pathways Institute in Grand Island, Nebraska, is an exciting educational opportunity for area high school students to become career and college ready. This innovative educational program started August 2013 and is the first of its kind in Nebraska. IdeaBank was asked to develop its logo, website, brochure, and branding strategy and had a ball working on this exciting project.

The logo incorporates a winding path with a multi-faceted 'C' to depict the variety of career-oriented educational programs that will be offered by the Career Pathways Institute. By using bright colors and positive images, the brochure and webpage capture the enthusiasm students are already showing for this new program.