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Idea Bank Marketing earned a silver award from the Nebraska chapter of the American Institute of Graphic Arts (AIGA Nebraska), during its annual event in Omaha in November. The award honored a vintage-inspired metal sign Idea Bank Marketing created for Hornady Manufacturing.

AIGA Nebraska awards recognize marketing projects that incorporate unique imagery, demonstrate outstanding visual communication, display innovative design and produce memorable graphic results. Projects are selected from entries submitted by the best marketing firms in Nebraska. AIGA is a network of design professionals dedicated to exploring and promoting cutting-edge design for the business community and the public.

"We're pleased to have our project honored in this way," said Sherma Jones, Vice President of Idea Bank Marketing. "AIGA promotes cutting-edge designs, and Idea Bank works hard to produce fresh ideas that make our clients stand out in a competitive market."

Idea Bank Marketing has been providing creative, comprehensive marketing and advertising services including corporate identity, ad campaigns, website development, and public relations strategies since 1982.

To learn more about Idea Bank Marketing and their services, visit ideabankmarketing.com or call 402-463-0588.

	James Ehly (center) poses with the creators of MODx, Ryan Thrash and Jason Coward.

James Ehly, web developer for Idea Bank Marketing, attended the MODxpo web conference in Dallas, May 10-12, 2010.

Sponsored by Microsoft® WebsiteSpark^TM, the conference featured the founders and developers of MODx, an Open Source Content Management System (CMS) Idea Bank uses in building custom websites. Ehly attended forums that discussed future developments in MODx programming, and networked with developers from around the world.

"Our custom developed MODx websites let website owners easily update their sites in-house, eliminating the need to rely on web developers for routine maintenance," said Ehly. "The program creates websites that are easy to navigate, can be customized to particular needs, and are search engine optimized."

A member of the Idea Bank Marketing team since 2007, Ehly builds custom CMS websites for healthcare, manufacturing, education, tourism, nonprofit, business, and industry sectors. Idea Bank Marketing has been providing creative, comprehensive marketing and advertising services since 1982, and can be reached by calling (402) 463-0588, or online at ideabankmarketing.com.

WHO WE HELPED:

Eakes Office Plus is a 60-year-old office furniture and supply company with 11 locations across Nebraska.

WHAT THEY NEEDED:

A television campaign that showcased their HON and Sharp lines of office equipment and promoted a Bowl Game Ticket Giveaway. The spots would air during collegiate and professional sporting events, mainly Husker football.

HOW WE DID IT:

Knowing that these ads were going to run predominately during sports events, we were able to determine the target audience – professional office workers, male, ranging in age from 25 to 55.

With the target audience and programming in mind, we wanted to create visually dramatic and humorous spots that could grab and keep attention of sports fans for the duration of the spot.

We decided on a “destruction” theme that shows a 30-something professional showing his frustration with outdated equipment and furniture by, well, destroying it.  We made one spot for each line of office equipment.  

To promote the ticket giveaway, we incorporated a text “crawl”, similar to what sports and news broadcasts use.  This allowed us to provide the specifics of the contest, along with the Eakes web address, and was an element that could easily be removed once the contest concluded.

HOW IT WENT:

Eakes Office Plus reported the there were over 1,500 registrations for the Bowl Game Tickets Giveaway and that their new location in Norfolk, Neb. received higher awareness.

Idea Bank has received recognition from the Lincoln American Marketing Association and a Telly Award in the "Local Television Commercial" category for these spots.

Check out the spots on our YouTube Channel and Facebook Page.