Tips for making your business newsworthy

Media attention is key to a good public relations campaign.

Here are a few tips to keep your business in the headlines:

  1. Piggyback on current news. Relate your service to today's big stories.
  2. Let everyone know what's new and different. Don't keep your accomplishments a secret!
  3. Create and publicize an interesting event. Bring an informative lecturer or celebrity to town.
  4. Do some research that merits press coverage. Tell us something we don't know.
  5. Sponsor an award or contest. And get your photo taken with the winner!
  6. Provide context for a light and witty report. Everyone loves a humorous human-interest story.
  7. Initiate a community service project. Put your staff or profits to work for the good of the community.