Melissa Struss has her head in the game. Her love of sports not only brought the Colorado native to Nebraska but also to the world of marketing. Melissa grew up competing in soccer and volleyball and came to Hastings College to continue her volleyball career.
There she majored in broadcasting with a sports emphasis and visual media minor. Her passion for sports and newfound love of video editing led to a media relations internship with the Colorado Rapids soccer team. She also handled marketing duties for the Nebraska Danger indoor football team while working as a digital marketing specialist for Bosselman Enterprises.
Juggling sports and school made Melissa eminently organized, a skill she puts to work coordinating with designers, clients and vendors as IdeaBank’s project manager and digital marketing strategist. You might say she has the game plan for getting things done, along with a slew of print, digital and video skills.
Melissa and her husband, Ross, stay busy outside of work chasing around their son, Jeremy. You’ll still find her playing volleyball when she can, along with watching movies and playing board games with friends.
Certifications:
Melissa's credentials include earning five Google Ads certifications and one Meta Professional certification. Each certification required her to complete online learning modules and to pass a timed assessment. She earned certifications that demonstrate the following abilities:
- Google Ads Measurement — measure and optimize Google Ads campaign performance.
- Google Ads Display — effectively use display advertising to meet specific marketing objectives.
- Google Ads Search — effectively conduct Google Ads Search campaigns.
- Google Ads Creative — make effective ads for video, display, app and search campaigns.
- Google Ads Video — get results from YouTube and Google Video advertising solutions.
- Meta Certified Digital Marketing Associate — foundational competency in creating, managing and reporting on ads across Facebook, Instagram and Messenger.
- Meta Certified Creative Strategy Professional — proficiency in developing effective mobile creative strategy and creative briefs.
CliftonStrengths:
Individualization | Relator | Analytical | Harmony | Achiever
Melissa enjoys finding the most efficient and effective ways to get things done, drawing on her Achiever and Analytical strengths. As a Relator, she learns about the people around her and how their skills can best be utilized, using her Individualization strength. She tries to foresee potential obstacles and challenges andaddress them before conflict arises, calling on her strength in Harmony.
