Outsourcing

Outsourcing. Just the word has developed a negative connotation and thoughts of calling your credit card company to have a discussion about the new interest rate with someone in India who doesn't know a thing about interest rates! But does outsourcing always have to be a bad thing? Not at all! Outsourcing can serve as a great benefit to your company and the work you do on a daily basis.  

Of course, we are particularly supportive of outsourcing your marketing and advertising functions! And here are four great reasons to do that.

1. Chances are you lack the specific expertise.  Now, please don't be offended! Not all people can be good at all things. Take me for example: I love to help you plan and organize your media, but you don't want me near your accounting system! You are the expert when it comes to your business, but we are the experts when it comes to appropriately, creatively and professionally marketing your business. It's what we do. It's all we do!
2. You lack a specific technology. Marketing, web design, graphic design, and layout software is expensive. Because of rapidly changing media and advertising formats, the technology has to be updated on a consistent basis. Your company or business likely won't or can't spend the time and money necessary to upgrade the marketing technology to keep pace with changing times. But marketing is OUR specialty.  We do it every day with the most highly qualified, trained and equipped team of professionals.
3. Adding an employee for the marketing of your business or organization is not a long-term cost savings. With the addition of an employee for just one purpose, you also accept many long-term fixed costs that might best be dealt with on a variable basis. An employee must be paid each month, likely given benefits, have the hardware and software needed to do their job, and provide you with another employee to be responsible for year-round. Outsourcing your marketing allows you to have marketing employees at your fingertips when you need them and not on your payroll when you don't.  You can turn a long-term cost into a variable one in a manner that is cost-effective and easy to manage.
4. Outsourcing your marketing allows you to spend your time focusing on your business.  Using a small advertising agency puts our Best Marketing Professionals at your fingertips, when you need us, and to help your business grow and succeed. We can respond to business issues rapidly as they arise and we can also assist you with long-term planning. Together we can plan the marketing and work the marketing plan, while you focus on the day-to-day work that will lead to your operational success.

Outsourcing isn't a dirty word! It is here to stay. In fact it's a great way to help you clean up and streamline your marketing and advertising efforts. If you've never used a marketing agency, give us a shot and if you've used our agency before, maybe we can help you with another project. Whether it's creative, design, planning, media placement, website or public relations, rely on the professionals at Idea Bank Marketing to be your outsourcing partners for advertising and marketing your business!