Extreme Makeover

Your logo is your company's "face." It's the way people recognize you, and how they form their first impression. So, is it any surprise that as a logo "ages," it can sometimes benefit from a facelift?

Even the largest corporations with legendary images turn to logo makeovers when they sense that their face is starting to lose its appeal. Pepsi, UPS, FedEx, Burger King and British Petroleum (BP) have all done makeovers on their identity marks in recent years.

In some cases, the makeover was intended to keep a youthful appearance for youth-centered marketplaces (Pepsi and Burger King, for example).

In other cases, it was for a "substantive" effect - reflecting an extension of services (UPS rolling out a more comprehensive shipping service and taking on a physical presence after their acquisition of MailBoxes, Etc.); a change in marketing direction (BP's new focus on positioning themselves as the most responsible energy company on the planet); or a special occassion (IdeaBank's 30th anniversary).

Take a look at your logo, and see if any of these "warning signs" are starting to appear on the face of your company:

• Does the style look dated?
• Have you added services that your logo fails to convey?
• Has your company become known by a nickname that isn't reflected by the logo?
• Would you like your customers to see you in a new light?

If you answered "yes" to any of those questions, you'd benefit from a logo facelift. The experts at IdeaBank can help you evaluate and plan a makeover that makes sense for you!