What are Google AdWords?

Google AdWords are simple text ads that appear on search pages each time a user types a phrase into the search engine, triggering relevant results and related ads.

Google AdWords work best when you coordinate three important parts: keywords, text ads and landing pages.

Google AdWords Budget

There's no minimum amount that you have to spend to launch an Adwords campaign. You set the maximum amount you're willing to spend each day. As the results are monitored you can make adjustments. If your ads are not appearing as often as you wish, you can always increase your budget.

You pay each time someone clicks on your ad. The price per click depends on several issues, including marketing competition, and that can be anywhere from 50 cents to $5.00.

The Sales Challenge

The challenge for organizations in Middle America is often to expand the reach of their customer base. You may have your own sales force and attended various trade shows to generate new clients, but to reach a wider audience and connect with consumers and dealers regionally, nationally, or all around the globe, Google AdWords is the ticket.

Let Google AdWords Help Your Business Grow

Industrial Irrigation Services has a great Google Adwords success story<link>. They profess that this program helped them establish new contacts not just in the U.S., but in foreign markets too. If your company has a desire to get noticed online by a national and international market, and can generate sales directly from your website, Google AdWords can be an asset to your bottom line.