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IdeaThon 2021 Recipient: Multicultural Coalition

Multicultural Coalition chosen as recipient for IdeaThon 2021

IdeaBank Marketing has chosen the Multicultural Coalition of Grand Island to receive 24 hours of free marketing services in its first-ever IdeaThon.

Ideathon Recipient Announcement

Jack Sheard (left) and Sherma Jones (right) from IdeaBank notified Audrey Lutz (center) from Multicultural Coalition that their application was chosen for the inaugural 24-hour IdeaThon creative blitz.

IdeaBank’s team of strategists, designers, programmers and copywriters will work from noon Thursday, July 22, to noon Friday, July 23, to create resources supporting the Multicultural Coalition’s Immigrant Story Walk.

“Every year, we have an annual event to tell the stories of immigrants in our community, and this year we’re promoting our Immigrant Story Walk,” said Audrey Lutz, Multicultural Coalition executive director. “We’re really excited for all of IdeaBank’s fun ideas to make this event possible.”

The Immigrant Story Walk will be from 6 to 9 p.m. Nov. 13 at Stuhr Museum. Stations will simulate the odds and risks associated with the immigration process, contrasting the late 1800s with how it’s done today.

The evening will also include a silent auction.

“Audrey’s team is thrilled to have help for this year’s event. Their resources are tight — both time and money — so they’re pumped to have the extra help in sharing the story behind the Immigrant Story Walk,” IdeaBank owner Sherma Jones said. “We’re excited to partner with them in marketing this event. It’s an opportunity to showcase their organization as an indispensable resource for the region.”

“It feels a little bit like magic, the creative process — when in fact, it takes good strategy, a talented team and a lot of hard work.”

IdeaThon 2021 will take place at IdeaBank Marketing, 701 W. Second St., Hastings. During the lock-in style marathon, IdeaBank’s team will define marketing strategy and create promotional messaging and materials in a 24-hour creative binge.

The public will be able to watch the progress through social media check-ins throughout the day and into the night.

“I think people will find it fun to tune in and see what happens behind the scenes,” Jones said. “It feels a little bit like magic, the creative process — when in fact, it takes good strategy, a talented team and a lot of hard work.”

The Multicultural Coalition of Grand Island was chosen to receive the in-kind grant up to $24,000 after a competitive application process. Other central Nebraska nonprofit organizations are encouraged to apply for next year’s IdeaThon, scheduled for July 21-22, 2022.

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