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Ideas In Motion

Staff Spotlight: 3D modeling is a homecoming for Hudson

Thomas Wolfe said you can’t go home again. But, if you’re Darin Hudson, you can bring home to you — at least, a smaller version of it. Through the marvel of 3D printing, Darin has re-created his boyhood home in 0.0235 scale. “Houses aren’t forever,” Darin noted. ...


A brand for a different kind of health care

Katie Peters had been thinking for more than a year about a better way to deliver health care. The kind of clinic she had in mind would be new to many in central Nebraska. Summing it up in a few words would be a challenge. “She had a name in her head,” said Sherma...


Finding good ways to break bad news

From Jack Sheard, IdeaBank Marketing Strategist Every superintendent has received the phone call from a school principal: “Boss, we have a problem.” It doesn’t matter if it’s a threat or a mistake or a false alarm: The stress and pressure are on. Time to start pu...


Now is a great time to market more!

As Knute Rockne said, “When the going gets tough, the tough get going.” They also get marketing. You might think, during times like these, you should cut back on your marketing budget. You may have already done that this year. In fact, you should be doing just the...


School Annual Reports: Beyond the Numbers

Take school annual reports beyond the numbers with real storytelling

From Jack Sheard, IdeaBank Marketing Strategist Ah, school district annual reports. Those wonderful required collections of data remind taxpayers of not only a district’s academic achievements — but also how much of their money the district is spending. If you’re...


Find treasure at the end of the marketing funnel

Like a treasure map, the marketing funnel represents a journey, the path from prospect to customer, participant or donor. Whether you call it a sales funnel, donor funnel or cultivation funnel, your job is the same: to guide prospects from start to finish....


Which social media should your business be using?

Social media is a great way to get your brand out there, reach new audiences, and develop new leads. But not all platforms are created equal. IdeaBank provides tips to finding the right one for your business....


Five Simple Steps to Successful Christmas Marketing

As early as July, Santa Claus is busy defining how he’ll interact with his public at Christmastime. You’d be wise to take a page from that jolly old elf’s playbook, because he’ll be coming to town before you know it! IdeaBank offers “Five Simple Steps to Successful...


Build awareness, drive sales, and beat the competition with SEM

IdeaBank explains Search Engine Marketing and provides tips on leveraging your competitor’s name recognition to increase your own website traffic — and sales....


3 Tips to Make Every Page of Your Website Count

With uncertain times making the marketing landscape increasingly challenging, your website has to work harder than ever. IdeaBank provides three tips for making every page of your website count....


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