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Your Logo is Not a Cookie Cutter

Do cookie cutter logos really help a business?

"Try-before-you-buy" companies that allow customers to see a design before paying for it are cropping up a lot in the field of graphic design. They might be in the form of crowd-sourcing, logo design contest, cookie-cutter logos and websites. To a business owner who wants to cut costs they sound very appealing.

But beware before you buy. It isn't always what it seems.

Pre-made logos lack individuality

Your company deserves to write its own story. Spending $99 on a pre-made logo from a pre-made logo website might seem like a great way to save a few bucks, but consider how it might affect your business in the long run. In an attempt to appeal to a wide variety of businesses, most pre-made logo designs are purposely generic. That means you'll end up with an easily forgettable logo that doesn't precisely suit your business.

End Result = Lower Quality

Your finished product might be a step up from what you are able to create on your own (without any design training), but it won't be as good as it deserves to be. Dealing directly with an ad agency means you can have a "hands-on" approach to the crafting of your business identity tools. Even if you take a hands-off approach, there is definite value in being able to talk face-to-face with your designer, or the advertising agency's representative. Working together makes it a collaborative process, and the end result is a customized, long-lasting logo created specifically for your business.

Going all the way

Once your logo is in place, it should be used on your business cards, stationery and website to create a total branding package. Custom-designed logos are the best way to achieve that cohesive appearance.

IdeaBank Marketing has been creating customized logos for businesses and organizations of every size and industry since 1982. Call us today to see how our graphic designers can create a logo you'll not only be proud of, but will positively represent your business for many years to come.

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