Marketing

Marketing

Billboard Advertising Tips

Billboard Advertising Tips

Billboards can yield big results with the right message and focus.

People love seeing their name in print, especially when it's 20 feet tall! Billboards are the big-boys of advertising. There are over 400,000 billboards in the United States that generate over $6 billion dollars in advertising revenue annually. But billboards aren...

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Buying Cable TV Spots: The Pros and Cons

Buying Cable TV Spots: The Pros and Cons

Target Your Audience with these Tips

Deciding which channel and what time of the day to place your TV ads can be quite a chess game. What is the best move? Do you pay hundreds of dollars for one, 30-second spot during a primetime show or do you pay a few bucks per spot and schedule it multiple times a...

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SEO Copywriting

SEO Copywriting

Writing effective content for your website

It should come as no surprise that people approach websites differently than when sitting down to read a novel. People expect to skim web content and avoid reading lengthy paragraphs. This is great to keep in mind when writing content for your website, but even mor...

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