Marketing

Communicating brilliantly

You've Got Marketing - Email Marketing

Like all forms of marketing communication, email isn't for everyone. But, most companies will find that email marketing is effective and cost efficient - both Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C). Perhaps the best aspect of email marketi...

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Keep your edge in tough times

With Marketing that Hits its Target

It's interesting that one of the first budget casualties in an economic downturn is often a company's advertising and marketing efforts. While reducing expenses is certainly appropriate in a down cycle, it's also important to keep in mind that the nature of a cycl...

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