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Marketing

IdeaThon 2021 Recipient: Multicultural Coalition

IdeaBank Marketing has chosen the Multicultural Coalition of Grand Island to receive 24 hours of free marketing services in its first ever IdeaThon....

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A brand for a different kind of health care

Katie Peters had been thinking for more than a year about a better way to deliver health care. The kind of clinic she had in mind would be new to many in central Nebraska. Summing it up in a few words would be a challenge. “She had a name in her head,” said Sherma...

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Finding good ways to break bad news

From Jack Sheard, IdeaBank Marketing Strategist Every superintendent has received the phone call from a school principal: “Boss, we have a problem.” It doesn’t matter if it’s a threat or a mistake or a false alarm: The stress and pressure are on. Time to start pu...

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