‘Making a video’ is not a marketing plan
Avoid the pitfalls of making a video that misses your audience – and your marketing objectives. A well-crafted video can increase awareness, build trust and leave a positive impression on your audience....
Marketing
Forgot about direct mail? Your customers haven’t!
Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....
Using Online Contests to Promote Your Business
When you sponsor an online contest, the biggest winner could be your business! While someone else wins a great prize, you could win more social media followers, increased interest and activity on your website and even increased sales. Following a few best practices...
