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A brand for a different kind of health care

Katie Peters had been thinking for more than a year about a better way to deliver health care. The kind of clinic she had in mind would be new to many in central Nebraska. Summing it up in a few words would be a challenge. “She had a name in her head,” said Sherma...

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School Annual Reports: Beyond the Numbers

Take school annual reports beyond the numbers with real storytelling

From Jack Sheard, IdeaBank Marketing Strategist Ah, school district annual reports. Those wonderful required collections of data remind taxpayers of not only a district’s academic achievements — but also how much of their money the district is spending. If you’re...

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Forgot about direct mail? Your customers haven’t!

Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....

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