Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....
I love sending Christmas cards because it allows me to reach out to friends and family, update them about important events that happened throughout the year, and let them know how important they are to me. But how meaningful is this tradition to a business? Season...
Even though the U.S. Post Office has struggled lately, direct mailings via ’snail mail’ can still be an effective way to promote your business. With the rise of online marketing, social media and email blasts, the general belief was that the Internet would kill di...
