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Web

Why is metadata relevant to your search listing?

Knowing the history search engines, how indexing, bots, and spiders work, and why page titles, keywords, and descriptions matter are important to making sure your website is included....

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Identifying Your Audience Using Facebook

Use Facebook to pull insights about your audience and to build the foundation of your brand messaging....

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Anatomy of a Website

Understanding the parts that make a website work

I'm sure you're familiar with navigating through the web to find what you need, but if you’re like most people you probably haven’t given a thought to websites beyond that. The truth is, there’s a lot more to a website than the pages you interact with. You might b...

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