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Hornady Zombie Max Packaging
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    Zombie Max Product Introduction

    Hornady Manufacturing | Grand Island, NE

    Hornady Manufacturing is a serious player in the hunting and shooting industries. Their high-quality, cutting-edge ammunition, bullets and reloading products are used and loved by customers around the globe. So, we were a bit taken aback when then asked us to help them launch their line of zombie ammunition.

    Replacing their signature 'red tip' with a neon green one, the team at Hornady hoped to position these Zombie Max loads as the go-to product in the event of the 'Zombie Apocalypse.' Launching just before Halloween 2011, Zombie Max aimed to appeal to the passionate and ever-growing group of 'zombie enthusiasts,' while also offering something fun for current ammo buyers.

    Our challenge was threefold:

    1. Attract 'zombie enthusiasts' and create excitement among current customers.
    2. Create packaging with a commanding shelf-presence and "collector" appeal.
    3. Generate an energetic response with an online campaign, resulting in product sales. 

    Packaging Design

    Hornady Zombie Max Packaging

    Our final packaging design made an impression on store shelves, with the purple and green standing apart from other ammo boxes. It also has enough panache to make Zombie Max a sought-after 'collectable.'

    Online Launch

    Zombie Max Launch Website Updates
    Website Updates

    The new products were added to a special landing page on Daily site traffic doubled, from 14,000 to 28,000 visitors.

    Zombie Max Launch Social Media
    Social Media

    The announcement on Hornady's Facebook page was re-shared by 248 fans. The YouTube video racked-up 125,000 views in the week after launch.

    The Results


    first-month sales


    of total 2011 sales

    Most successful product launch in Hornady history.
    What did we do?
    • Campaign Planning
    • Logo Development
    • Packaging Design
    • Email Marketing
    • Public Relations
    • Social Media