Google Adwords

Industrial-Irrigation Services | Hastings, NE

When your business is located in central Nebraska, how do you generate sales around the country or around the world? One answer: Google AdWords.

Industrial Irrigation has been using Google AdWords for several years with much success. A manufacturer of industrial and agricultural engines, Industrial Irrigation is located just a short jaunt from the geographical center of the United States. They manufacture industrial and agricultural engines and related products, and offer warranty, service and parts support.

The Challenge

The objective was to expand the reach of Industrial Irrigation’s customer base. The company’s standard practice was to utilize its sales force and attend various trade shows to generate new clients. Google AdWords was implemented in addition to these efforts since it offers national and global promotional opportunities.

IdeaBank’s Plan of Attack

Google AdWords are simple text ads that appear on search pages each time a user types a phrase into the search engine, triggering relevant results and related ads. They work best when coordinated with three important components: keywords, text ads and landing pages.

IdeaBank researched keywords and developed ads based on those words, linking the ads to custom designed landing pages.

Statistics that speak volumes

The results have been impressive, nearly tripling ad clicks in a single year. The company generates approximately one direct sale each month, and one new qualified domestic or international lead per week via Google AdWords. The client reports that Google AdWords has been an effective tool for creating international customers – an accomplishment they could not have achieved without the marketing program.