American Whitetail® Packaging

Hornady Manufacturing | Grand Island, NE

Hornady® Manufacturing, one of the world’s leading manufacturers of bullets, ammunition, and shooting accessories, needed a package to showcase its new American Whitetail® ammunition. IdeaBank Marketing incorporated the image of an American flag to epitomize the spirit, emotion, and freedom hunters feel when they head to the field. The stylized “A” logo features antlers to further build on yet another American icon. Silver foil with touches of opaque white ink makes the packaging practically jump off the shelf.