Case Study: Communicating a Special Election Ballot Issue

Good Life for Grand Island Committee | Grand Island, NE

Challenge:

The Good Life for Grand Island committee faced a significant challenge: they had less than eight weeks to effectively communicate an important special election ballot issue to the public. The complexity of the issue compounded the difficulty, requiring a clear and compelling communication strategy to ensure voters understood when and how to vote.

Solution:

To address this challenge, the Good Life for Grand Island committee enlisted the help of IdeaBank for marketing assistance. In under two weeks, IdeaBank developed a comprehensive strategy that included:

Strategy Development: Crafting a focused plan to communicate the ballot issue effectively within a short timeframe.

Visual Design: Creating simplistic and positive-looking visuals to capture attention and convey the message clearly.

Messaging: Developing frank, yet persuasive messaging that explained the issue in an accessible manner.

Tactics: Implementing budget-conscience coverage of the issue through various channels to maximize awareness and understanding.

Outcome:

Despite the short timeline and the complexity of the issue, our strategic approach led to the success of this special mail-in election. The clear visuals, persuasive messaging, and comprehensive coverage resulted in 67% of voters voting FOR the passage of the Good Life Economic Development Program.