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Ideas In Motion

IdeaBank names account executive, project manager

Hastings, NE — IdeaBank Marketing in Hastings has promoted one team member and hired another. Ginger Billesbach has been promoted to account executive. She will work with clients, vendors and IdeaBank’s creative team to organize and execute marketing plans. She w...


Welcome to a better world of analytics

Introducing GA4 You’ve probably heard that Google has discontinued Universal Analytics in favor of their new platform, Google Analytics 4, but what does that really mean? Why the change to GA4? UA (Universal Analytics) just couldn’t keep up and couldn’t track or...


Case Study – Nebraska State Fair 2022

  Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to he...


IdeaThon helps boost Immigrant Story Walk attendance

The Multicultural Coalition’s Immigrant Story Walk proves that good marketing gets results — in the form of better attendance, a better event and more people reached with their message. IdeaBank Marketing chose the coalition as the recipient for its first-ever Ide...


Billesbach and Potratz join IdeaBank Marketing

IdeaBank Marketing in Hastings continues to expand its team by adding Ginger Billesbach as project manager and Kelli Potratz as front end developer and designer. Billesbach provides support to IdeaBank’s account executives, manages project traffic and assists with...


IdeaBank receives top industry award for video

 HASTINGS — IdeaBank Marketing in Hastings has won the highest award available in the 43rd annual Telly Awards, which honor excellence in video and television across all screens. IdeaBank won the Silver Telly in Promotional Video-Recruitment for “Join the Dream Te...


Good ways to share bad news

Every business owner has received the phone call — or will some day — from an employee: “Boss, we have a problem.” It doesn't matter if it's a threat or a mistake or a false alarm: The stress and pressure are on. Time to start putting out the fire. The big questi...


Meet IdeaBank's new team members

Trio brings diverse talents to IdeaBank.

  Sheryl Ismaiel, Kristin Parr and Sarah Chavez keep us in the black, move projects forward and meet clients’ needs with their wide array of bookkeeping, customer service and marketing skills. New additions to the IdeaBank Team Sheryl Ismaiel Finance and HR Man...


What a difference a day makes!

IdeaThon's Jam-packed 24 Hours Nets $36,875 Worth of Resources for Multicultural Coalition Representatives of the Multicultural Coalition of Grand Island met with IdeaBank at 11 a.m. July 22. Less than 24 hours later, they received $36,875 worth of services and re...


IdeaThon 2021 Recipient: Multicultural Coalition

IdeaBank Marketing has chosen the Multicultural Coalition of Grand Island to receive 24 hours of free marketing services in its first ever IdeaThon....


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