Melissa Struss is IdeaBank’s project manager and digital marketing strategist, combining creativity, organization, and digital savvy to keep campaigns on track and performing well.

Melissa has her head in the game. Her love of sports not only brought the Colorado native to Nebraska but also to the world of marketing. Melissa grew up competing in soccer and volleyball and came to Hastings College to continue her volleyball career.

There she majored in broadcasting with a sports emphasis and visual media minor. Her passion for sports and newfound love of video editing led to a media relations internship with the Colorado Rapids soccer team. She also handled marketing duties for the Nebraska Danger indoor football team while working as a digital marketing specialist for Bosselman Enterprises.

Juggling sports and school made Melissa eminently organized, a skill she puts to work coordinating with designers, clients and vendors as IdeaBank’s project manager and digital marketing strategist. You might say she has the game plan for getting things done, along with a slew of print, digital and video skills.

Melissa and her husband, Ross, stay busy outside of work keeping up with their two boys, Jeremy and Eli. She also likes to spend her free time with a good book or chatting with friends.

Certifications:

Melissa's credentials include three Meta Professional certifications. Each certification required her to complete online learning modules and pass a timed assessment. She earned certifications that demonstrate the following abilities:

• Meta Certified Digital Marketing Associate — foundational competency in creating, managing and reporting on ads across Facebook, Instagram and Messenger.

• Meta Certified Creative Strategy Professional — proficiency in developing effective mobile creative strategy and creative briefs.

• Meta Certified Media Measurement Specialist — effectively formulate hypotheses, evaluate measurement methods, design successful tests, interpret results and take appropriate actions based on those results.

CliftonStrengths: 

Individualization | Relator | Analytical | Harmony | Achiever

Melissa thrives on understanding people as individuals, building authentic relationships, and helping teams function smoothly by anticipating and preventing conflict. With an analytical mindset and a strong drive to accomplish tasks efficiently, she enjoys turning strategy into action and seeing progress through to completion.