Finding good ways to break bad news

From Jack Sheard, IdeaBank Marketing Strategist Every superintendent has received the phone call from a school principal: “Boss, we have a problem.” It doesn’t matter if it’s a threat or a mistake or a false alarm: The stress and pressure are on. Time to start pu...

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    Finding good ways to break bad news

    From Jack Sheard, IdeaBank Marketing Strategist Every superintendent has received the phone call from a school principal: “Boss, we have a problem.” It doesn’t matter if it’s a threat or a mistake or a false alarm: The stress and pressure are on. Time to start pu...

    READ MORE »

    3 Reasons to Spend More on Marketing in 2021

    As Knute Rockne said, “When the going gets tough, the tough get going.” They also get marketing. You might think, during times like these, you should cut back on your marketing budget. You may have already done that this year. In fact, you should be doing just the...

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    School Annual Reports: Beyond the Numbers

    Take school annual reports beyond the numbers with real storytelling

    From Jack Sheard, IdeaBank Marketing Strategist Ah, school district annual reports. Those wonderful required collections of data remind taxpayers of not only a district’s academic achievements — but also how much of their money the district is spending. If you’re...

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    Find treasure at the end of the marketing funnel

    Like a treasure map, the marketing funnel represents a journey, the path from prospect to customer, participant or donor. Whether you call it a sales funnel, donor funnel or cultivation funnel, your job is the same: to guide prospects from start to finish....

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    Which social media should your business be using?

    Social media is a great way to get your brand out there, reach new audiences, and develop new leads. But not all platforms are created equal. IdeaBank provides tips to finding the right one for your business....

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