Marketing Amid COVID-19: Your Questions Answered

Question: Should I continue to promote my business at this time? How? Answer: Yes — absolutely. However, you may need to evaluate your offerings. Only continue promotions that feel sensitive and relevant to your audience. Continue to provide value no matter what...

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5 Ways to Stay Connected amid Coronavirus

Strategies for keeping in touch with your audiences and keeping your marketing moving. 1) Send Critical Communication The first step during any crisis is to let your key audiences know how you’re handling the situation. Address key questions quickly and with clar...

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Case studies put storytelling to work to generate conversions

Your brand is a promise you make to customers about how they should expect to be treated, and a case study shows how you keep that promise. In fact, the best case studies emphasize storytelling and success — something we’ve all done and we all want to be part of. ...

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    Marketing Amid COVID-19: Your Questions Answered

    Question: Should I continue to promote my business at this time? How? Answer: Yes — absolutely. However, you may need to evaluate your offerings. Only continue promotions that feel sensitive and relevant to your audience. Continue to provide value no matter what...

    READ MORE »

    5 Ways to Stay Connected amid Coronavirus

    Strategies for keeping in touch with your audiences and keeping your marketing moving. 1) Send Critical Communication The first step during any crisis is to let your key audiences know how you’re handling the situation. Address key questions quickly and with clar...

    READ MORE »

    Case studies put storytelling to work to generate conversions

    Your brand is a promise you make to customers about how they should expect to be treated, and a case study shows how you keep that promise. In fact, the best case studies emphasize storytelling and success — something we’ve all done and we all want to be part of. ...

    READ MORE »

    Will your product launch be a firework or a fizzle?

    A good marketing campaign can make the difference Build a better mousetrap, and the world will beat a path to your door, or so the saying goes.  But don’t count on the world. Don’t even count on the mice!  Even Steve Jobs would never have gotten out of his paren...

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    Five Tips for Getting Your Press Release Published

    Maybe you think of “feeding the press” like offering a marshmallow to a grizzly bear in Yellowstone National Park. You hope to get your hand back when you’re done!  Or maybe you’ve submitted a press release and spent days or weeks watching the local paper and tele...

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