Five Tips for Getting Your Press Release Published

Maybe you think of “feeding the press” like offering a marshmallow to a grizzly bear in Yellowstone National Park. You hope to get your hand back when you’re done!  Or maybe you’ve submitted a press release and spent days or weeks watching the local paper and tele...

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‘Making a video’ is not a marketing plan

Avoid the pitfalls of making a video that misses your audience – and your marketing objectives. A well-crafted video can increase awareness, build trust and leave a positive impression on your audience....

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Forgot about direct mail? Your customers haven’t!

Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....

READ MORE »

    Five Tips for Getting Your Press Release Published

    Maybe you think of “feeding the press” like offering a marshmallow to a grizzly bear in Yellowstone National Park. You hope to get your hand back when you’re done!  Or maybe you’ve submitted a press release and spent days or weeks watching the local paper and tele...

    READ MORE »

    ‘Making a video’ is not a marketing plan

    Avoid the pitfalls of making a video that misses your audience – and your marketing objectives. A well-crafted video can increase awareness, build trust and leave a positive impression on your audience....

    READ MORE »

    Forgot about direct mail? Your customers haven’t!

    Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....

    READ MORE »

    Accessibility benefits web users … and you, too!

    Accessibility is just as important on your website as it is around your office or business. In fact, for healthcare, education and government websites, accessibility may be required....

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    Using Online Contests to Promote Your Business

    When you sponsor an online contest, the biggest winner could be your business! While someone else wins a great prize, you could win more social media followers, increased interest and activity on your website and even increased sales. Following a few best practices...

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