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IdeaBank names account executive, project manager

Hastings, NE — IdeaBank Marketing in Hastings has promoted one team member and hired another. Ginger Billesbach has been promoted to account executive. She will work with clients, vendors and IdeaBank’s creative team to organize and execute marketing plans. She w...


Welcome to a better world of analytics

Introducing GA4 You’ve probably heard that Google has discontinued Universal Analytics in favor of their new platform, Google Analytics 4, but what does that really mean? Why the change to GA4? UA (Universal Analytics) just couldn’t keep up and couldn’t track or...


Case Study – Nebraska State Fair 2022

  Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to he...


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