I love sending Christmas cards because it allows me to reach out to friends and family, update them about important events that happened throughout the year, and let them know how important they are to me. But how meaningful is this tradition to a business? Season...
Wouldn't it be great if you could sell to 100% of the people who visit your website? Obviously, that's a lofty goal but do you know how many visitors you are converting into customers? Sure, it's important to drive people to your website but once they're there, do ...
Even though the U.S. Post Office has struggled lately, direct mailings via ’snail mail’ can still be an effective way to promote your business. With the rise of online marketing, social media and email blasts, the general belief was that the Internet would kill di...
