"Try-before-you-buy" companies that allow customers to see a design before paying for it are cropping up a lot in the field of graphic design. They might be in the form of crowd-sourcing, logo design contest, cookie-cutter logos and websites. To a business owner wh...
Your brand is central to all of your marketing and public relations, letting customers know what they can expect from you. A memorable brand will define your business, separate you from the pack, and create loyal customers. So how you do you build a effective brand...
Online customers have high expectations about the websites they visit. Simply having a site is not enough. Yours must be functional and secure around the clock to be an effective tool for your business, and a positive way to connect with current and prospective cus...
