Nearly 250 million Americans are using cell phones - over 40 million of which are "smartphones" - to make calls, send and receive text messages, surf the web and visit their favorite social networking sites. But how should you go about approaching this massive aud...
If you are contemplating starting your own small business, creating a marketing plan is essential. A marketing plan is not an inflexible document. The plan can change as your business evolves. Once you write your marketing plan, revisit it occasionally. This allows...
Whether you are selling hamburgers or antique furniture, when planning your advertising, remember two key factors: reach and frequency. What is reach? Reach is the total number of people exposed to an advertising message at least once in a specific amount of time...
