The sales representative for the local radio station calls and offers you a special package for half price airtime. Should you jump at the chance? Maybe. But first check one important thing, the daypart. The daypart is the time the spot is scheduled to run during...
The Project The client, Hornady Ammunition Manufacturing, hired us to create the 9th edition of their reloading manual. The Challenge The manual contains nearly a thousand pages. It has almost 250 sections. Each section contains, on average, three to four sub-se...
You know what advertising is. And you have a good idea of what goes into marketing. But what is "branding"? Despite what you may think, branding does NOT entail wrestling our clients to the floor and marking them with a red-hot iron. It DOES mean burning an image...
