Cultural Diversity

With "offshore" commerce and non-English speaking Americans becoming increasingly important markets for goods and services, Idea Bank is helping a number of our clients reach out to a culturally diverse audience. Spanish translations of existing advertising and marketing pieces is in particular demand.

While many don't realize it, there are wide variations in Spanish dialect across nationalities. The Spanish dialect of Mexico, for example, is quite different than the dialect of Costa Rica or Columbia. In much the same way that the British take the tube (subway) and ride the lift (elevator), appropriate word usage can make a big difference in communicating with the audience. Idea Bank has become adept at finding translators who are familiar with the specific target of the marketing effort.

Here are just a few of the clients for which Idea Bank has produced non-English projects:

• Triad Manufacturing (Sales Video - Spanish)
• Central Nebraska Goodwill Industries (Print and radio ads - Spanish)
• Wash World (Coupons, posters, in-store signage - Spanish)
• ConAgra's Armour Foods Division (Newsletter - Spanish and Vietnamese)
• Plus various websites with translations in many languages