As Knute Rockne said, “When the going gets tough, the tough get going.” They also get marketing. You might think, during times like these, you should cut back on your marketing budget. You may have already done that this year. In fact, you should be doing just the...
From Jack Sheard, IdeaBank Marketing Strategist Ah, school district annual reports. Those wonderful required collections of data remind taxpayers of not only a district’s academic achievements — but also how much of their money the district is spending. If you’re...
Like a treasure map, the marketing funnel represents a journey, the path from prospect to customer, participant or donor. Whether you call it a sales funnel, donor funnel or cultivation funnel, your job is the same: to guide prospects from start to finish....
Social media is a great way to get your brand out there, reach new audiences, and develop new leads. But not all platforms are created equal. IdeaBank provides tips to finding the right one for your business....
As early as July, Santa Claus is busy defining how he’ll interact with his public at Christmastime. You’d be wise to take a page from that jolly old elf’s playbook, because he’ll be coming to town before you know it! IdeaBank offers “Five Simple Steps to Successful...
IdeaBank explains Search Engine Marketing and provides tips on leveraging your competitor’s name recognition to increase your own website traffic — and sales....
Answers to questions like, "Should I continue to promote my business at this time? If so, how?"...
Your brand is a promise you make to customers about how they should expect to be treated, and a case study shows how you keep that promise....
Avoid the pitfalls of making a video that misses your audience – and your marketing objectives. A well-crafted video can increase awareness, build trust and leave a positive impression on your audience....
Direct mail marketing isn’t dead — far from it. In fact, as the ways in which we communicate have shifted, direct mail has pivoted from a traditional marketing tactic to something hip and edgy. Like vinyl records, mail is cool again....
