Your site may have a lot of great information, but are people able to easily find it? This CMS Tip will give you some ideas on how to organize the structure of your site, the structure of your content, and increase browseability of your site. Below I will outline...
Back when there were typewriters (ah, I remember them well) there were monospace fonts. This meant that all letters took up the same space. So the "i" was the same width as an "m" and the page was full of irregular white space. Rules had to be established to make i...
It should come as no surprise that people approach websites differently than when sitting down to read a novel. People expect to skim web content and avoid reading lengthy paragraphs. This is great to keep in mind when writing content for your website, but even mor...
Choosing a partner to create interactive marketing materials takes some extra considerations. Here’s a checklist that will help you determine whether a prospective partner can deliver what you need. Make sure the vendor... Has the experience needed to ensure a ...
Your voice is more than the lilting sound that spills from your lips when you speak, or the yowling wail you inflict upon fellow patrons at the karaoke bar. It’s how you portray yourself when writing ad or web copy, or posting to your Facebook page or blog. With mi...
Email is the fastest and easiest way of communicating with your audience, but beware before you hit that send button! You could be accused of spamming with severe repercussions. SPAM, named after the famous Monty Python skit, is the reviled bulk email messages that...
Google offers a variety of marketing options for businesses throughout its search engine networks. The main ones are Google+ Local page (an online one-page business summary of your business that includes business name, hours of operation, short description and phot...
Online customers have high expectations about the websites they visit. Simply having a site is not enough. Yours must be functional and secure around the clock to be an effective tool for your business, and a positive way to connect with current and prospective cus...
Anyone that has used Google to search for a new pair of running shoes, concert tickets or new motorcycle tires has seen Google AdWords. These are the simple, text ads that appear on the right side or top of the search page. AdWords is Google's online advertising pr...
Finding a reputable host for your website can be serious business no matter how important the content is on your site. Advancements in hacking mean more web security is needed these days. Is your site prepared? The Idea Bank team has experience with many services ...
