InMotion Package + Site Rebuild
Arthritis Center of Nebraska | Lincoln, NE
Integration is Key
Arthritis Center of Nebraska (ACN) wanted to become more competitive in their market, build overall awareness as well as targeted awareness with a referral system. IdeaBank created a digital marketing program based on our InMotion Marketing Package.
InMotion Marketing
Our digital marketing package included a content creation program ensuring the Arthritis Center site would stay fresh, and the audience engaged. IdeaBank regularly adds content to the site, triggering email campaigns and/or social posts to increase search visibility and ensure important content is seen by the right audience.
The Whole Package
Website:
IdeaBank rebuilt the website with a modern and mobile-friendly design, improved navigation and enhanced SEO. A dynamic ‘Education’ section showcases resources such as the Knowledge Night lecture series, videos, and articles.
Email Marketing:
A signup form was built into the website and tied to the audience list, while special templates were set up for audience segments and designed to complement the new
site design.
Social Marketing:
IdeaBank improved the branding on Facebook and YouTube, and makes weekly posts.
Satisfaction Survey:
A Google form was created to gather all survey data from clients after their in-office visit, allowing ACN to monitor and improve their services.
Directory Listings:
To round out the online marketing tools, we made sure that all “about us” sections of ACN’s social media were populated, and that a complete directory listing existed on MOZ.
Reporting:
We regularly monitor the results of our efforts and send ACN regular reports. These statistics are used to improve and fine tune future endeavors.
The Results
The launch of ACN’s InMotion Marketing Program made an immediate impact in social and email referrals, traffic, as well as customer satisfaction.
Most notably, they realized more email marketing referrals, increased "likes" on Facebook, as well as a rise in page views.
