Introducing GA4 You’ve probably heard that Google has discontinued Universal Analytics in favor of their new platform, Google Analytics 4, but what does that really mean? Why the change to GA4? UA (Universal Analytics) just couldn’t keep up and couldn’t track or...
Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to he...
The Multicultural Coalition’s Immigrant Story Walk proves that good marketing gets results — in the form of better attendance, a better event and more people reached with their message. IdeaBank Marketing chose the coalition as the recipient for its first-ever Ide...
HASTINGS — IdeaBank Marketing in Hastings has won the highest award available in the 43rd annual Telly Awards, which honor excellence in video and television across all screens. IdeaBank won the Silver Telly in Promotional Video-Recruitment for “Join the Dream Te...
Every business owner has received the phone call — or will some day — from an employee: “Boss, we have a problem.” It doesn't matter if it's a threat or a mistake or a false alarm: The stress and pressure are on. Time to start putting out the fire. The big questi...
Sheryl Ismaiel, Kristin Parr and Sarah Chavez keep us in the black, move projects forward and meet clients’ needs with their wide array of bookkeeping, customer service and marketing skills. New additions to the IdeaBank Team Sheryl Ismaiel Finance and HR Man...
IdeaThon's Jam-packed 24 Hours Nets $36,875 Worth of Resources for Multicultural Coalition Representatives of the Multicultural Coalition of Grand Island met with IdeaBank at 11 a.m. July 22. Less than 24 hours later, they received $36,875 worth of services and re...
IdeaBank Marketing has chosen the Multicultural Coalition of Grand Island to receive 24 hours of free marketing services in its first ever IdeaThon....
Katie Peters had been thinking for more than a year about a better way to deliver health care. The kind of clinic she had in mind would be new to many in central Nebraska. Summing it up in a few words would be a challenge. “She had a name in her head,” said Sherma...
From Jack Sheard, IdeaBank Marketing Strategist Every superintendent has received the phone call from a school principal: “Boss, we have a problem.” It doesn’t matter if it’s a threat or a mistake or a false alarm: The stress and pressure are on. Time to start pu...
