Introducing GA4 You’ve probably heard that Google has discontinued Universal Analytics in favor of their new platform, Google Analytics 4, but what does that really mean? Why the change to GA4? UA (Universal Analytics) just couldn’t keep up and couldn’t track or...
Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to he...
Katie Peters had been thinking for more than a year about a better way to deliver health care. The kind of clinic she had in mind would be new to many in central Nebraska. Summing it up in a few words would be a challenge. “She had a name in her head,” said Sherma...
With uncertain times making the marketing landscape increasingly challenging, your website has to work harder than ever. IdeaBank provides three tips for making every page of your website count....
Accessibility is just as important on your website as it is around your office or business. In fact, for healthcare, education and government websites, accessibility may be required....
Even if you don’t have an online account, those platforms already exist and contain information about your business. By claiming your listing and becoming a moderator, users will be more apt to trust your listing and pursue your services....
The new GDPR affects businesses world-wide whose clients are EU citizens are also required to comply. While this won’t affect most of our clients or local businesses, there are a reasons you should listen up....
Knowing the history search engines, how indexing, bots, and spiders work, and why page titles, keywords, and descriptions matter are important to making sure your website is included....
Use Facebook to pull insights about your audience and to build the foundation of your brand messaging....
I'm sure you're familiar with navigating through the web to find what you need, but if you’re like most people you probably haven’t given a thought to websites beyond that. The truth is, there’s a lot more to a website than the pages you interact with. You might b...
