Seeing a thing in action can make all the difference. I have a toy horse. It is a small figure that looks solid, but its limbs are actually held together by strings. I can make the horse dance around. It kneels, sways from side to side, rares back its head, or ta...
Let’s face it; Facebook is in your face. It seems everyone has a personal page, with a significant number of businesses following suit. If you’ve yet to set up a page for your business, or if you’re pondering its effectiveness, it’s a good idea to consider whether ...
Your site may have a lot of great information, but are people able to easily find it? This CMS Tip will give you some ideas on how to organize the structure of your site, the structure of your content, and increase browseability of your site. Below I will outline...
People love seeing their name in print, especially when it's 20 feet tall! Billboards are the big-boys of advertising. There are over 400,000 billboards in the United States that generate over $6 billion dollars in advertising revenue annually. But billboards aren...
Deciding which channel and what time of the day to place your TV ads can be quite a chess game. What is the best move? Do you pay hundreds of dollars for one, 30-second spot during a primetime show or do you pay a few bucks per spot and schedule it multiple times a...
Back when there were typewriters (ah, I remember them well) there were monospace fonts. This meant that all letters took up the same space. So the "i" was the same width as an "m" and the page was full of irregular white space. Rules had to be established to make i...
It should come as no surprise that people approach websites differently than when sitting down to read a novel. People expect to skim web content and avoid reading lengthy paragraphs. This is great to keep in mind when writing content for your website, but even mor...
Why are you in business? Seriously, I’d like to know. Is it your passion? Is it your identity? Is it a place to kill time? Do you love what you do? If not, why are you still doing it? Life is short, my friend! Get off your duff and make some changes! OK, my rant ...
Your voice is more than the lilting sound that spills from your lips when you speak, or the yowling wail you inflict upon fellow patrons at the karaoke bar. It’s how you portray yourself when writing ad or web copy, or posting to your Facebook page or blog. With mi...
Email is the fastest and easiest way of communicating with your audience, but beware before you hit that send button! You could be accused of spamming with severe repercussions. SPAM, named after the famous Monty Python skit, is the reviled bulk email messages that...
