HASTINGS — IdeaBank Marketing completed $31,125 worth of strategic and creative marketing services within 24 working hours during IdeaThon 2023 — and gave them away to a worthy nonprofit. IdeaBank completed a comprehensive marketing plan for enCourage Advocacy Cen...
Introducing GA4 You’ve probably heard that Google has discontinued Universal Analytics in favor of their new platform, Google Analytics 4, but what does that really mean? Why the change to GA4? UA (Universal Analytics) just couldn’t keep up and couldn’t track or...
Intro: When IdeaBank Marketing joined forces with the Nebraska State Fair in the spring of 2022 to start planning the marketing for the 2022 State Fair, we started by identifying who the target audiences would be, determining what messages each would need to he...
