Find treasure at the end of the marketing funnel

Like a treasure map, the marketing funnel represents a journey, the path from prospect to customer, participant or donor. Whether you call it a sales funnel, donor funnel or cultivation funnel, your job is the same: to guide prospects from start to finish....


Which social media should your business be using?

Social media is a great way to get your brand out there, reach new audiences, and develop new leads. But not all platforms are created equal. IdeaBank provides tips to finding the right one for your business....


Five Simple Steps to Successful Christmas Marketing

As early as July, Santa Claus is busy defining how he’ll interact with his public at Christmastime. You’d be wise to take a page from that jolly old elf’s playbook, because he’ll be coming to town before you know it! IdeaBank offers “Five Simple Steps to Successful...


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