Marketing

Campaign for a Cause

Better your community — and your bottom line — with cause marketing.

The value of doing good is measured in more than dollars and cents — especially where your business is concerned! A cause marketing campaign, such as the Community Driven Keeps Giving campaign we spearheaded for Tom Dinsdale Automotive, can pay off in increased exp...

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Fight Brand Boredom!

Why you shouldn't give your brand an extreme makeover (and what you should do instead)

Many times, I get comments like, “We need a new look,” or “I see the same photos and lookalike layouts until I’m sick of them.” Being bored with your “look”......

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How Becoming a Father Made Me a Better Marketer

Five parallels between effective parenting and marketing.

In-between fishing remotes from the toilet and explaining the cat is not a toy, Anthony May shares the parallels he's discovered between parenting and marketing....

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