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Ideas In Motion

5 Ways to Stay Connected amid Coronavirus

Strategies for keeping in touch with your audiences and keeping your marketing moving....

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Will your product launch be a firework or a fizzle?

Before you launch a new product or service, think long and hard about how you intend to market it. IdeaBank provides tips on how to launch a firework without a fizzle....

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Five Tips for Getting Your Press Release Published

Dealing with the media needn’t be intimidating, and doing it right can greatly increase the odds of your press release being published....

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Accessibility benefits web users … and you, too!

Accessibility is just as important on your website as it is around your office or business. In fact, for healthcare, education and government websites, accessibility may be required....

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Using Online Contests to Promote Your Business

When you sponsor an online contest, the biggest winner could be your business! While someone else wins a great prize, you could win more social media followers, increased interest and activity on your website and even increased sales. Following a few best practices...

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5 ways to bulk up your digital footprint

Even if you don’t have an online account, those platforms already exist and contain information about your business. By claiming your listing and becoming a moderator, users will be more apt to trust your listing and pursue your services....

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Identifying Your Audience Using Facebook

Use Facebook to pull insights about your audience and to build the foundation of your brand messaging....

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Fight Brand Boredom!

Why you shouldn't give your brand an extreme makeover (and what you should do instead)

Many times, I get comments like, “We need a new look,” or “I see the same photos and lookalike layouts until I’m sick of them.” Being bored with your “look”......

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Reach Your Social Potential

3 ways to more effectively reach your social media audience

Social media marketing is a rapidly changing game. If you pay attention to the performance......

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Tell ‘em all about it

Getting the most out of tech support

Today nearly everyone has some interaction with technology. With technology come occasional problems. Where there are problems, there is tech support. Tech support folks are typically quite helpful, but there are a few things you can do to enable them to assist yo...

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