It should come as no surprise that people approach websites differently than when sitting down to read a novel. People expect to skim web content and avoid reading lengthy paragraphs. This is great to keep in mind when writing content for your website, but even mor...
Why are you in business? Seriously, I’d like to know. Is it your passion? Is it your identity? Is it a place to kill time? Do you love what you do? If not, why are you still doing it? Life is short, my friend! Get off your duff and make some changes! OK, my rant ...
Choosing a partner to create interactive marketing materials takes some extra considerations. Here’s a checklist that will help you determine whether a prospective partner can deliver what you need. Make sure the vendor... Has the experience needed to ensure a ...
Who are your customers? What do they want? Why do they buy? What does your target market know about your brand? These questions are integral to your marketing plan and your company’s survival. They need to be asked regularly, and they can only be answered by marke...
Are trade shows worth it? In a word, YES! No other marketing venue delivers what a well-run trade show can: a constant stream of potential buyers who are not only interested in what you have to sell, but also have the power, resources and authority to make buying ...
Your voice is more than the lilting sound that spills from your lips when you speak, or the yowling wail you inflict upon fellow patrons at the karaoke bar. It’s how you portray yourself when writing ad or web copy, or posting to your Facebook page or blog. With mi...
Email is the fastest and easiest way of communicating with your audience, but beware before you hit that send button! You could be accused of spamming with severe repercussions. SPAM, named after the famous Monty Python skit, is the reviled bulk email messages that...
Google offers a variety of marketing options for businesses throughout its search engine networks. The main ones are Google+ Local page (an online one-page business summary of your business that includes business name, hours of operation, short description and phot...
"Try-before-you-buy" companies that allow customers to see a design before paying for it are cropping up a lot in the field of graphic design. They might be in the form of crowd-sourcing, logo design contest, cookie-cutter logos and websites. To a business owner wh...
Your brand is central to all of your marketing and public relations, letting customers know what they can expect from you. A memorable brand will define your business, separate you from the pack, and create loyal customers. So how you do you build a effective brand...
