Ideas In Motion

Ideas In Motion

Tell ‘em all about it

Tell ‘em all about it

Getting the most out of tech support

Today nearly everyone has some interaction with technology. With technology come occasional problems. Where there are problems, there is tech support. Tech support folks are typically quite helpful, but there are a few things you can do to enable them to assist yo...

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Is your site Mobile-Friendly?

Is your site Mobile-Friendly?

If not, you’re missing opportunities!

According to Psychology Today, 40% of the population is affected by nomophobia (fear of being without your smartphone), Contact with friends, and easy access to information, entertainment and shopping are more than conveniences; they’re expectations! Though I’m no...

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Put Your Website Into Context

Put Your Website Into Context

Making your website contextually relevant in search.

With the rise of electronic personal assistants, it is becoming increasingly important to coordinate and manage your online presence. Google Now and Siri are voice activated contextual search engines that determine relevance down to the most appropriate answer....

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Video: Seeing Is Believing

Video: Seeing Is Believing

Using video demos for quick and easy explanations.

Seeing a thing in action can make all the difference. I have a toy horse. It is a small figure that looks solid, but its limbs are actually held together by strings. I can make the horse dance around. It kneels, sways from side to side, rares back its head, or ta...

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Boosting your Business with Facebook

Boosting your Business with Facebook

Find out if Facebook is a good match

Let’s face it; Facebook is in your face. It seems everyone has a personal page, with a significant number of businesses following suit. If you’ve yet to set up a page for your business, or if you’re pondering its effectiveness, it’s a good idea to consider whether ...

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Beyond Brochureware

Beyond Brochureware

Putting your website to work

Though brochureware sites of yesteryear are sometimes used as stepping-stones to a robust interactive website, they are rarely the main goal for a business these days. Why build a static site when you can serve a greater purpose, AND when customers expect so much m...

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Help, My Website is Down!

Help, My Website is Down!

Whether your website is new or well established, it is a scary experience to discover it is no longer available. You've put time and effort into creating content to drive potential clients to your services, but now they can't even see your site. Rest assured, all i...

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What are Google AdWords?

What are Google AdWords?

Increase your sales with Google Adwords

Google AdWords are simple text ads that appear on search pages each time a user types a phrase into the search engine, triggering relevant results and related ads. Google AdWords work best when you coordinate three important parts: keywords, text ads and landing p...

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Custom greetings make lasting impressions!

Custom greetings make lasting impressions!

'Tis the season for embracing tradition.

I love sending Christmas cards because it allows me to reach out to friends and family, update them about important events that happened throughout the year, and let them know how important they are to me. But how meaningful is this tradition to a business? Season...

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Does your website generate leads?

Does your website generate leads?

How to create a lead-generation hero

Wouldn't it be great if you could sell to 100% of the people who visit your website? Obviously, that's a lofty goal but do you know how many visitors you are converting into customers? Sure, it's important to drive people to your website but once they're there, do ...

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