Anyone that has used Google to search for a new pair of running shoes, concert tickets or new motorcycle tires has seen Google AdWords. These are the simple, text ads that appear on the right side or top of the search page. AdWords is Google's online advertising pr...
Thoughtful use of variable data is an outstanding way to attract attention to your direct mail and keep your message in recipients' hands longer. Variable data is an effective way to personalize your mailing using data merged from your database. Names and addresses...
Your logo is your company's "face." It's the way people recognize you, and how they form their first impression. So, is it any surprise that as a logo "ages," it can sometimes benefit from a facelift? Even the largest corporations with legendary images turn to log...
IdeaBank has been around for more than 30 years. I've been with the company for most of that time. When I was in college, I dreamed of being a "big agency big shot." But now that I've experienced the kind of work small shops like ours produce, I'm convinced that bi...
Finding a reputable host for your website can be serious business no matter how important the content is on your site. Advancements in hacking mean more web security is needed these days. Is your site prepared? The Idea Bank team has experience with many services ...
Nearly 250 million Americans are using cell phones - over 40 million of which are "smartphones" - to make calls, send and receive text messages, surf the web and visit their favorite social networking sites. But how should you go about approaching this massive aud...
If you are contemplating starting your own small business, creating a marketing plan is essential. A marketing plan is not an inflexible document. The plan can change as your business evolves. Once you write your marketing plan, revisit it occasionally. This allows...
Whether you are selling hamburgers or antique furniture, when planning your advertising, remember two key factors: reach and frequency. What is reach? Reach is the total number of people exposed to an advertising message at least once in a specific amount of time...
The sales representative for the local radio station calls and offers you a special package for half price airtime. Should you jump at the chance? Maybe. But first check one important thing, the daypart. The daypart is the time the spot is scheduled to run during...
The Project The client, Hornady Ammunition Manufacturing, hired us to create the 9th edition of their reloading manual. The Challenge The manual contains nearly a thousand pages. It has almost 250 sections. Each section contains, on average, three to four sub-se...
