When you sponsor an online contest, the biggest winner could be your business! While someone else wins a great prize, you could win more social media followers, increased interest and activity on your website and even increased sales. Following a few best practices...
The value of doing good is measured in more than dollars and cents — especially where your business is concerned! A cause marketing campaign, such as the Community Driven Keeps Giving campaign we spearheaded for Tom Dinsdale Automotive, can pay off in increased exp...
Many times, I get comments like, “We need a new look,” or “I see the same photos and lookalike layouts until I’m sick of them.” Being bored with your “look”......
In-between fishing remotes from the toilet and explaining the cat is not a toy, Anthony May shares the parallels he's discovered between parenting and marketing....
Social media marketing is a rapidly changing game. If you pay attention to the performance......
Did your company give gifts to their clients for the holidays? I’m sure many of you did. But some probably opted for the thoughtless gift card. Sorry to sound harsh, but I think gift cards are the lazy man’s gift. They express a complete lack of interest in the rec...
With the rise of electronic personal assistants, it is becoming increasingly important to coordinate and manage your online presence. Google Now and Siri are voice activated contextual search engines that determine relevance down to the most appropriate answer....
Let’s face it; Facebook is in your face. It seems everyone has a personal page, with a significant number of businesses following suit. If you’ve yet to set up a page for your business, or if you’re pondering its effectiveness, it’s a good idea to consider whether ...
Google AdWords are simple text ads that appear on search pages each time a user types a phrase into the search engine, triggering relevant results and related ads. Google AdWords work best when you coordinate three important parts: keywords, text ads and landing p...
Wouldn't it be great if you could sell to 100% of the people who visit your website? Obviously, that's a lofty goal but do you know how many visitors you are converting into customers? Sure, it's important to drive people to your website but once they're there, do ...
