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Ideas In Motion

On The Go: Mobile Marketing

Three things to consider for your mobile marketing strategy.

Nearly 250 million Americans are using cell phones - over 40 million of which are "smartphones" - to make calls, send and receive text messages, surf the web and visit their favorite social networking sites. But how should you go about approaching this massive aud...

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Hornady: 'Building' a Book

How we used web technology to wrangle thousands of pages of data.

The Project The client, Hornady Ammunition Manufacturing, hired us to create the 9th edition of their reloading manual. The Challenge The manual contains nearly a thousand pages. It has almost 250 sections. Each section contains, on average, three to four sub-se...

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The Domain Name Game

How to Choose a Domain Name

Come on everybody!I say now let's play a gameI betcha I can make a rhyme out of anybody's name… Yes, you too can play the name game when it comes to choosing a catchy domain for your organization. But it’s not all fun and games, because in the end, you want to be ...

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Website Cornerstones

Technical Primer for building a website

If you hang around the Web Department at Idea Bank, you'll have plenty of opportunities to listen to geek-speak. If you're like most, you may need a translation. This article should clear up some of the details when beginning talks about your website. So here it is...

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CMS Tip: A Visual Web Guide.

Tips for adding images to your site’s content.

In the first of my CMS tips, I am going to take on an aspect of web, which many people overlook when updating their CMS site… enhancing content with images. Images can be used to trigger an emotion, emphasize an idea, support content or just enhance readability of...

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An Email by Any Other Name

Email Options for Your Organization

Options for email can be endless, which is why the team at IdeaBank Marketing asks lots of technical questions before recommending the best website and email solution for your organization. Here are some of the options for email. ISP: If you already have email ...

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